Welcome to Our Thoughts

Writings from Mark A. McLaughlin

May 24, 2022
Pace of change, fee transparency will test brokerage value proposition
A market shift and a move toward greater fee transparency will test your brokerage's value proposition.
April 18, 2022
Results Count, Even In Stealth Mode
As you may know, I retired from the daily demands of real estate last year, and accomplished a different set of goals than I normally have in years…
March 29, 2022
Real estate leaders, it’s time for a course correction
Having started my first residential brokerage business in Marin County, California in 2006, I enjoyed 20 months of hyper-growth as a start up only to…
March 7, 2022
Fortitude & Compassion
Dear Colleagues:Although I have accomplished the ability to manage through “noise,” the past ten days have been extremely distracting…
February 18, 2022
Do you really want your clients using Zillow’s “housing super app”?
If the technology or "housing super app" is not from you – it will be a gift given to your client by someone else.
January 18, 2022
Nobody wants to be managed
Nobody wants to be managed. Management, teamwork and leadership – what’s the difference?Thriving organizations in the real…
January 10, 2022
Lots of News / Noise Last Week – 2022 Will be a Solid Year in Real Estate!
Last week, I spent a significant amount of time reading research, listening to podcasts and trying to make sense of the 2022 real estate market. My…
December 14, 2021
People First, Followed by EBITDA
Last week, I had an inspiring coaching session with a real estate brokerage owner on the Eastern seaboard. The session surrounded hiring and…
November 17, 2021
Vision Over Noise
Noise can be a distraction - like a crisis – if you allow it. The ability to manage through “noise” is one of the many benefits of having a clear Vision.
October 25, 2021
Artificial Intelligence & Relationships
People and relationships drive our businesses. For some, relationships and referrals make up more than 60% of their business. My friend…
October 4, 2021
What is your Vision 2026?
Have you thought about “Who is Chasing Whom?”
Don’t model your future based on your bordering competitors as that compromises innovation and greatness. Model your business and your team around the consumer – our real estate professionals’ clients!